Vivoom, a mobile media company that enables brand-safe storytelling between advertisers and consumers at scale, is entering into a partnership with Microsoft that will encourage the creation and distribution of branded, consumer-created content. With this new partnership, Microsoft's users will be able to easily create and share mobile videos with brand filters and custom calls-to-action added automatically, as well as flag and remove any off-brand or inappropriate content instantly, republishing the best content across the company's own marketing and social channels.
Katherine Hays, founder and CEO of Vivoom, said about the partnership:
Microsoft has dozens of compelling applications and platforms, a huge social reach and a massive web audience. Through this relationship with Vivoom, Microsoft will be able to enlist consumers to create and share authentic, brand?safe videos with friends and followers across any of their social channels. The first campaign will enable the promotion of Microsoft Office with a brand filter automatically added to their videos. Microsoft will retain the rights to the content so it can celebrate and amplify the great videos that are created while using our platform to remove any off-brand content.
Through the partnership, Microsoft will be able to encourage it's users to generate marketing with brand filters across its multiple platforms, while allowing the videos to be shared across social media platforms. Microsoft is expected to leapfrog other tech companies in this new trend in user-generated marketing. These and the quality and flexibility of the filters help Microsoft to select Vivoom as its business partner.
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