Microsoft marketing working as consumers see Surface as the only laptop brand able to compete with Apple

Microsoft has always been careful to position their Surface range against Apple's Macbooks, likely for a number of reasons including not to compete directly against their OEMs and also to tap into Apple's higher margin consumers. It seems their strategy is working if the results of a survey of 1300 US consumers by Creative Strategies […]

Read More: Microsoft marketing working as consumers see Surface as the only laptop brand able to compete with Apple

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