Friday, June 21, 2019

EA rebrands loot boxes as “surprise mechanics”, claims they’re “quite ethical”

EA's battle to keep loot boxes as a legal form of definitely-not-gambling within their child-targeted products is providing us with plenty of laughs. As part of a DCMS inquiry at the UK's House of Commons, the publisher attempted to rebrand the notion of a loot box into a "surprise mechanic". The inquiry focused on the […]

Read More: EA rebrands loot boxes as "surprise mechanics", claims they're "quite ethical"



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