Saturday, January 4, 2020

In 2019 Microsoft spent more than 4 times more promoting the Surface than Apple the iPad

When you have a second-place product it often means you have to spend more to gain any market share. Such is the case with Microsoft's Surface products, with Microsoft spending massively to promote the line compared to Apple's much more modest budget for the iPad, according to iSpot.tv's numbers. The analytics company revealed that Microsoft […]

Read More: In 2019 Microsoft spent more than 4 times more promoting the Surface than Apple the iPad



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