Microsoft today announced that they are renaming the Beam interactive game streaming service to 'Mixer'. Along with the name change, Microsoft is also announcing several new features coming to this service.
Why Microsoft decided to change the name? "This was a tough decision, and not one that we made lightly. But, it was something that we decided on as a team. We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasn't something we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service….how it brings people together", wrote Matt Salsamendi, Co-founder and Mixer Engineering Lead.
Microsoft also highlighted how Mixer is better than other game live streaming platforms like Twitch and YouTube. On Mixer, the viewers can not only enjoy the stream, but they can also interact with streamers and play together in near real-time. Minecraft team inside Microsoft is experimenting with the interactivity that Mixer offers as a possibility for official game integration. Mixer's livestreaming is actually LIVE, compared to the 10 – 20 second latency you typically get on other platforms.
Matt finally mentioned that Mixer represents Microsoft's vision for the next generation of multiplayer – watching and participating alongside your friends in gameplay streaming from anywhere in the world.
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